—UX Strategist
—UX Designer
—UX Researcher
—Content Strategy and Creation
—SEO
—SEM
—Creative Direction
—Copywriting
—Branding
—Data Visualization
—Design and Development
—Information Architecture
—Publisher
—Blogger, Microblogger
—Photographer, Videographer
—MLR Submissions: FUSE, Zinc, VEEVA medical & legal submission
—Adobe XD, Illustrator, Photoshop, Figma, XD, Muse

:: Created or contributed to the development of 100s of websites
:: Dozens of apps
:: Hundreds of instructional videos
:: Over 10,000 blog posts
:: Augmented and Virtual Reality
:: Convention Booths
:: Mechanism of action animations
:: Proof of concept videos
:: Product naming
:: Brand development
:: Sales aids and marketing materials (print and digital)
:: Print ads
:: Direct Mail
:: Packaging
:: KOL Videos
:: Medical Education
:: Email campaigns

Outside of copy and digital work, I have worked as a photographer, authored three children’s books, written for surf magazines and local newspapers, and taught stand-up paddling, surfing, and outrigger canoe paddling to hundreds of people over the past 12 years.

Tangible-UX
DiD Agency
Razorfish Health
Digitas Health
eNova
Calcium
DEFY Collective
Saatchi & Saatchi Wellness
Broth
Concentric Health Experience
Entrada
Big Arrow
FCB Healthcare
CDM
Medicus Lifebrands
Invivo
The Ad Store
Grey Advertising
Grey Healthcare
5Strong Healthcare
Lowe McAdams Direct
Kallir, Philips, and Ross

Most Recently:
Intuit Quickbooks
Abbott
United Therapeutics
Guardant Health
Chiesi
Sun Pharma
Genentech
UCB
Janssen Pharmaceuticals
Novartis
Bauch + Lomb
Janssen Pharmaceuticals
Paddle Monster
Viatris

Previously:
Abbott Laboratories
AOL Time Warner
Allergan
Alexion
Amgen
American Regent
Antenna Software
AstraZeneca
Aventis Pasteur
Bayer Imaging
Boehringer-Ingelheim
General Mills
Procter & Gamble
Chase Bank
Citibank
Cyberonics
DePuy Companies
Citibank
Chase Bank
Flooz
Merck
Nextel
Otsuka
Pharmacia
Phoenix House
Port Authority of NY
Riggs Bank
Quaker Oats
Sanofi Aventis
Twinlab
US Navy
Oil of Olay
Eli Lilly
General Electric
GSK
Medsite

2023-2024:
Abbott i-STAT
QuickBooks Accountants
PAH Initiative
Veradigm
COSENTYX® (secukinumab)
Sly Beverages
Guardant Shield
Intent Beverages
Elfabrio® (pegunigalsidase alfa-iwxj)

Previous Brands:
ROZLYTREK® (entrectinib)
ODOMZO® (sonigedib)
CIMZIA® (certolizumab pegol)
ZYNYZ® (retifanlimab-dlwr)
Bausch.com
Bausch + Lomb INFUSE®
Bausch + Lomb ULTRA®
Bausch + Lomb ZENLENS®
COSENTYX® (secukinumab)
XARELTO® (rivaroxaban)
Paddle Monster
Procysbi® (cysteamine bitartrate)

Previously:
Hobie Surf
Hobie SUP
CREST
FIXODENT
ALEVE
ORAL-B
PRILOSEC-OTC
GLIDE
Surftech
Kalama Kamp
FLUMIST
Lazy Dog Paddle Shack
Oil of Olay
NEXIUM
CRESTOR
Monroe County Special Olympics
Mysterioso Hydrowear
SEROQUEL
SYMBICORT
TROVAN
INLYTA
PRISTIQ
VIAGRA
MiraLAX
NASONEX
ARIMIDEX
ABRAXANE
ONGLYZA
FASLODEX
TRIPEDIA
IPOL
ACTHIB
Barilla Pasta
EMPAGLIFLOZIN
Surfers Healing
TakeCare Health
Tickertel
Twinlab
Universal Pictures
US Navy
Pink Noise
ACTONEL
FLOMAX
AZACTAM
Captain Crunch
Carmex
Chapstick
Chase Bank
Citibank
Codman Shunts
VNS THerapy
MAXIPIME
AZACTAM
CIALIS
VALSTAR
Flooz
APPSLINQ
BONIVA
VALTREX
BOOSTERIX
TRIPEDIA
ENGERIX-B
HAVRIX
INFANRIX
PEDIARIX
TWINRIX
GAMUNEX-C
PLAQUENIL
IPOL
RISPERDOL
HALDOL DECANOATE

M.S. in User Experience, Arizona State University, 2023
HubSpot Inbound Marketer Certification, 2023
Bachelor of Arts History, Arizona State University, 2008

Desatnick Foundation
Dean Randazzo Cancer Foundation
North Carolina Coastal Federation
Surfer’s Healing
The Karen Beasley Sea Turtle Rescue and Rehabilitation Center
Tennessee River Gorge Trust
Special Olympics Florida

Companies founded:

—2think, Inc. (merged with Elastic Design): digital design
—Elastic Design (acquired): digital design
—Rival Rompers (closed): Licensed NCAA Children’s books
—Mullet Magazine (closed): Writer, Publisher, Paddling
—The Distressed Mullet (merged with Paddle Monster): Publisher, Paddling
—Paddle Monster: Founder, Ocean Athlete Remote Training and Instruction
—The Carolina Cup: Founder (sold): Largest paddleboard race on the East Coast of the US

I was born and raised outside of Philadelphia, then northern NJ. I attended Arizona State University before moving to New York City in 1993. After 13 years in Manhattan, my wife Amy and I moved to Wilmington on the southeast coast of North Carolina to raise our daughter Stella and be able to help care for and enjoy our parents. We have been working remotely for companies around the world for over 15 years.

First and foremost, I get my joy from my family and friends. I am an ocean endurance paddle athlete (paddleboard, surfski, and outrigger canoe) surfer, swimmer, runner, and cyclist (triathlete) who is most at home in and around oceans and mountains.